Writer’s Guideline

Table of Contents

Editorial Statement
Target Audience
Magazine Content
Style and Content
Contact Information



INFORMATION HIGHWAYS – Canada’s magazine for the e-content community is a bi-monthly publication dedicated to assisting knowledge and content executives, managers and professionals in improving knowledge performance in public and private sector organizations. While coverage is global in scope, topics are covered from a Canadian perspective.

Our articles, features and columns provide useful information to support e-business and knowledge management initiatives, models and applications. We strive to help readers make their e-content usable, comprehensible and relevant to user communities. Information Highways explores issues and ideas, provides expert advice, profiles innovative thought leaders, features case studies of successful applications and service models, analyzes markets and markets and inform readers about the latest products that help support their e-content initiatives.

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INFORMATION HIGHWAYS Magazine publishes articles that focus on:

  • Planning and management of knowledge resources and services within organizations
  • The role of content in e-business
  • Tools that support effective knowledge and e-business delivery
  • Portals
  • Product categories
  • Benchmark applications
  • Adding value to e-content services
  • Issues and challenges in implementing knowledge and e-business services
  • Trends in e-content delivery
  • Users and customers
  • Vertical markets
  • Web site content and features
  • Desktop delivery of knowledge resources via intranets
  • Interactive knowledge resources
  • Multimedia resources
  • Usability
  • Access tools
  • Navigation
  • Issues in electronic publishing
  • Technology trends as they affect delivery of electronic content
  • Convergence/platforms
  • Legal issues, pertaining to the delivery of knowledge resources and e-business in Canada
  • Online broadcasting
  • Professional development
  • Training
  • Customer service
  • Human resource issues related to technology

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Readers are professionals interested in the delivery of usable Web-based knowledge and e-business resources. The target audience includes:

  • knowledge managers and executives
  • marketing managers
  • IT professionals
  • information professionals
  • intranet managers
  • site administrators
  • electronic content creators
  • information managers
  • information intermediaries/brokers
  • content managers
  • information designers
  • information specialists
  • consultants
  • Web professionals
  • electronic content publishers

AND professional vertical user communities with an interest in knowledge and e- business resources. These communities include:

  • education and training
  • libraries
  • communications/public relations
  • investment/financial analysis
  • government
  • competitive intelligence
  • market research
  • R & D

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Magazine Content

Columns are 600 words in length.
Written by a regular columnist, columns are an expression of the author’s point of view or opinion on a topic relevant to the overall intent of the column. Viewpoints and editorial positions that encourage dialog and discussion are encouraged. Columns should be written in an entertaining, lively style.

Columns include:

  • Transforming the enterprise
    This column, written by Rob Brickman of IBM Business Consulting Services, provides and in-depth look at issues relating to the strategic planning of effective e-business initiatives..
  • Focus on clients
    Commentary and analysis of e-business and knowledge management research.
  • The end game
    Mary Lee Kennedy provides a thought provoking look at trends and technology in this regular column.

Feature Articles
Each issue of information Highways contains three feature articles. Features are 1200-1400 words in length.

Feature articles should contain the following elements:

  • Overview/context of topic
  • Description of product/service/issue/process
  • Issues and trends for practitioners/professional communities
  • Interviews, quotes from authorities on topic, case studies as examples
  • User perspective – benefits/implications for users
  • Future direction, where applicable
  • Use subheads and sidebars where possible to add interest and enhance readability.
  • Each author will submit a 25 word biography presenting current position, relevant interests and email address for inclusion at the end of the article.

Regular departments

  • Web Search Alert
    Bookmark this page for the latest on search tools for Internet resources, compiled by researcher extraordinaire, Gwen Harris.
  • Up Close
    Profiles of Canadians who are making a significant contribution to the Internet or the new economy. Includes biographical sketch and interview. Profiles are 1200-1400 words in length.
  • Toolkit
    Writers Paula MacKinnon and Rod Chapman deliver a comprehensive guide to Web resources in specific categories that help maximize your enterprise’s productivity.

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Editorial calendar/article suggestions

An editorial calendar, posted on the Web site at econtentinstitute.org, is prepared in consultation with magazine stakeholders. This lists articles planned for the coming year by date of publication. The order of publication and topics of articles may be revised throughout the publishing cycle.

Approximately six weeks prior to publication, topics are developed in detail and writers recruited. At that time, stakeholders are emailed descriptions of upcoming articles and their input is solicited.

Suggestions for articles from readers and authors are encouraged. All story ideas will be evaluated and considered for publication

To submit ideas for articles email a paragraph outlining your topic suggestion to the editor for a decision regarding inclusion. Unsolicited manuscripts are submitted on speculation only.

Editorial deadlines

Articles for each issue are commissioned approximately 6 weeks prior to copy deadline. Once copy for an article has been submitted, the managing editor may suggest changes or revisions, or ask the writer for clarification or fact verification.

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Style and Content

Articles should be written in a readable, entertaining, lively style, in clear, simple language understandable to all types of readers. Avoid jargon and high-tech terms. Where such terms are unavoidable they should be explained or defined. The topic should be well researched and informative and contain some analysis. Content should be pragmatic and written from the perspective of practitioners in the target audience. Copy should follow INFORMATION HIGHWAYS Magazine’s style conventions included at the end of this guide.

Use subheadings liberally throughout the article to break up large blocks of text. Where appropriate, graphs and charts are encouraged. Sidebars that highlight specific examples or case studies can be effective in presenting information in an article.
Provide URLs for Web sites. Where more than one or two sites are mentioned in the text refer to the site name, then create a URL box listing site names and addresses .
Avoid footnotes. Sources of information or quotes should be cited in the relevant portion of the article. If footnotes are unavoidable, insert at the bottom of the article, clearly numbering where the cited passage appears within the text.

Click here for the STYLE GUIDE

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For further information contact:

Virginia Roy
Managing Editor, Information Highways Magazine

Sue Bowness
Editor, Information Highways Magazine

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