T-Mobile launches cellphone newspaper
The UK’s T-Mobile has launched a ‘mobile newsstand’, delivering PA content twice daily to handsets, and plans to introduce branded titles next year. News Express consists of four channels carrying news, sports, weather and entertainment, which are refreshed twice a day, at 8am and 5pm, with additional ad-hoc breaking news delivered on top. The service is accessed via an icon, which is pre-loaded on selected handsets, or is free to download via T-Zones, T-Mobile’s mobile content portal. Content is delivered automatically in the background of this application, allowing customers to read information offline with no need to connect to WAP and no download time. The service is free to all UK customers until the end of October, after which it is expected to cost £6 a month.
Source: BrandRepublic’s Digital Bulletin